A marketplace is an online venue such as Amazon or eBay where a retailer may offer products for sale. As of 2014, "emerging" marketplaces included Best Buy, Sears, Rakuten, and Newegg. It is reported that 90% of retailers sell on marketplaces with 84% using Amazon.
Notes and references
- ChannelAdvisor Reveals the Results of Its Multichannel E-Commerce Study press release ChannelAdvisor.com August 13, 2014