Pricing tool

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A pricing tool is software used by merchants, often supported by an external database such as that of Dynamite Data, which facilitates matching or meeting competitors' prices. Pricing tools see use in intensive competitive situations such as Black Friday or Cyber Monday.[1]

Both Dynamite Data and Decide.Com also offer pricing tools for consumer use which can be used to compare prices before or while shopping.[1]


  1. 1.0 1.1 "Retail Frenzy: Prices on the Web Change Hourly" article by Stephanie Clifford in The New York Times November 30, 2012

External links and further reading