Showrooming

From WWTrade
Jump to: navigation, search

Showrooming is use of a mobile device to scan the UPC code of a product in a retail store using an app provided by an online retailer such as Amazon.com to purchase it from the online retailer rather than the brick and mortar store.[1]

Notes and references

  1. Showrooming cartoon and commentary by Tom Fishburne Marketoonist January 20, 2013